over the last
I’ve developed, led, and executed marketing strategies with a variety of cross-functional teams and stakeholders. I’ve overseen market research, GTM product development, product management, distribution, and analytics. I've built, managed, and retained professional relationships and transformed a company's reputation from an "F" rating with the Better Business Bureau to an "A-" minus rating in less than ninety days.
I’ve authored comprehensive whitepapers, nurtured their life cycles, and implemented them to rebrand companies that needed the look and feel of modern aesthetics, giving them a market presence beyond normalcy in their respective fields.
I work hard, both creatively and professionally, and I produce laser-focused results.
10 years of learning
AI Marketing Specialist, (Contract-Hybrid-Remote)
Driving Brand Awareness Through Compelling Conversations
Available for hire
Specializing in the development of compelling chatbot personas and asset creations that drive customer engagement and sales through innovative marketing strategies. Creating consistent tones, voices, and styles for personas and assets to strengthen a company's messaging and branding across all channels. Utilizing the latest advancements in a variety of artificial intelligence technologies, including OpenAI.
Utah Foreclosure Relief, UT (Remote)
Real Estate Consulting | Marketing Director & Strategic Designer
Sept. 2022 - Current
Brought on board to enhance the company's brand identity, develop the company's website and marketing materials, and drive customer engagement and sales through innovative marketing strategies and effective leadership. Demonstrated exceptional leadership skills by fostering collaboration across teams and utilizing multiple marketing channels to achieve organizational goals.
E.R. Jones Management INC, FL (Hybrid)
Duplicate recovery audit services | Sr. UI/UX & Strategic Designer
April 2021 - June 2022
Recruited as an independent director, I developed a new division of ER Jones focused on duplicate payment audits within the grocery industries. I led the final stages of the website redesign, emphasizing the simplification of the audit flow and highlighting the speed and minimalism of our services in comparison to competitors. Their clients included WinnDixie, Harvey's, Fresco Y Mas, Publix Supermarkets, Coca-Cola Bottling United, Kaman Industrial Technologies, and Pueblo Xtra International (Puerto Rico).
Amplify My Business, UT (Hybird)
REI lead generation | Director of Communications & Strategy Designer
June 2020 - July 2021
Hired to maintain the company's professional image across all digital and social media platforms. Demonstrated exceptional leadership abilities by managing cross-functional teams and overseeing performance indicators, while ensuring the scalability of the company's services. Authored a comprehensive whitepaper addressing issues affecting marketing efforts, and revived their F- BBB rating to an A- rating in under 90 days.
America One Insulation, CA (Hybrid)
Home Energy | Sr. UX/UI & Marketing Manager
January 2016 - June 2020
Hired to create marketing prototypes and assess customer interaction to identify potential areas of growth and weaknesses through the integration of interdisciplinary workflows. Expertly designed, constructed, and sustained the company's website and marketing materials aimed at attracting new customers, playing a crucial role in the company's growth strategy.
a decade of refinement
Adobe | Photoshop & Premiere
Persona development, life-cycling, written management, asset creation & development
Drafting, reviewing, negotiating, compliance
Fluency in marketing, sales, fulfillment, & back-end dev. work
Analyze, Identify, and Adjust
Fluency in Email campaigns, cold-calling, texting, social media engagement, lead gen. conversion & retention
Fluency in B2B and B2C for all stakeholders
GTM strategic design and management
Scrum & SWOT
Fluency in creation, production, and distribution
User Journey Mapping
Persona Creation & Design
Aesthetics, Design, Experience, mobile & PC
Original copy, distillation, and execution