Client: Utah Foreclosure Relief
Role: Sr. Brand Designer & Sr. UX/UI
Location: Remote
Request: Hired to establish and grow the company's brand and identity from the ground up, with a focus on designing brand recognition and achieving sustainable growth within their unique business model. Lead a team to develop multi-channel campaigns while designing all branding and campaign strategies.
Utah Foreclosure Relief
providing homeowners with A Fresh Start
A Fresh Start, provided by Utah Foreclosure Relief, is a service designed to help eligible homeowners who have received a notice of default. This program is focused on preventing foreclosure and maximizing homeowners' equity when their home is sold. In addition, it provides support for rebuilding credit and establishing a stronger financial foundation for the future. With A Fresh Start, homeowners can have peace of mind knowing that they have access to expert assistance and resources to navigate challenging financial situations.
Challenge
The company's business model is truly one-of-a-kind, with no competitors or established blueprints to follow. The concept of their program, A Fresh Start, may seem straightforward, but the reality is that there were numerous legal hurdles, contract negotiations, lead flow management, and a host of marketing challenges to overcome. In the end, this project proved to be one of the most challenging experiences I have encountered thus far, but it was also one of the most rewarding, as it allowed me to develop new skills and strategies for tackling complex business problems.
Solution
To overcome the challenges presented by this unique business model and complex project, I employed a combination of strategies. I conducted extensive research, established clear communication channels, and developed a comprehensive marketing strategy. My expertise and dedication allowed me to successfully overcome numerous obstacles and deliver a high-quality solution that exceeded our client's expectations.
Approach
I developed a comprehensive marketing strategy that leveraged multiple channels and tactics to reach and engage target audiences, including social media, content marketing, email marketing, and targeted advertising. This helped us to overcome the challenges presented by limited brand awareness and establish a strong foothold in the market.
Design
I believe it's essential to understand what consumers want and need, rather than strictly trying to meet a client's expectations. With this in mind, I designed the website and marketing materials to have a professional and calming aesthetic, using a blue and white color scheme to convey a sense of positivity and hope. By focusing on the homeowner's experience and creating a soothing visual environment, we were able to provide a more uplifting solution to this challenging situation.
Result
The client received what they asked for, and much more. I delivered a more positive and uplifting experience for homeowners, increasing engagement and conversion rates for the company. Overall, the project results are still new, and the company has been operating within the campaigns I designed for the first quarter of the year.
